The film generously displays Mellow D and Baba’s opulent lifestyle while having an Armenian setting. The two, who are well-known in Indian hip-hop after years of competition, are portrayed surrounded by ladies, the monarchy, and immense prosperity. In the Ankush Kathuria-directed music video, glitter and opulence are flaunted, exactly like Ranveer Singh, who is renowned for his carefree demeanour and sparkling celebrity status. Baba and Mellow D are seen displaying their affluent lifestyle. With a Rolls Royce Phantom and expensive, branded clothing from renowned designers Salvatore Ferragamo and Amiri, these two are living the good life. Mellow and Baba are ready to rule the Punjabi hip-hop scene with their winning brand of bling.
Mellow D says this about the song: “The song Chi-Chi is special to me since it talks about me who always wished to Shine Bright like a Diamond.” This song is a triumphant celebration after delivering major Bollywood song successes like Bhool Bhulaiya, Bhasad, and Manike as well as non-film smashes like Drunk n High and the multi-platinum hit song Lamborghini with The Doorbeen. Anyone who aspires to excellence should listen to this song. Chi-Chi will shine brilliantly in everyone’s hearts, and I’m thrilled about our partnership with Def Jam India.
As small-town youngsters with big dreams, Mellow and I began our musical journeys together in Karnal, Haryana. Calm is a fantastic musician, and I have liked and cherished working with him on Chi-Chi. I am confident that our audience will enjoy the song’s mellow hip-hop tempo. The experience of working with Def Jam India has been amazing, and I have no doubt that the album will be a hit. Baba says.