Suzy and her father have demonstrated their creativity in the design of their timepieces, making them a source of admiration for many jewelry enthusiasts. Their designs demonstrate their creativity, from small and intricate pieces like gold bands with a few diamonds, to big and eye-catching rings with cabochon rubies. Suzy took the role as CEO for IceLink because of her love for jewelry and watches, but also because she wants to use her talent and artistry to connect with others.

Suzy exemplifies why owning and running a business requires effective interpersonal interaction. Suzy has established a strong team by leveraging her natural talents and connecting with others in meaningful ways. The “Suzy Squad” is testament to this, as the women within it are constantly striving to be the best version of themselves, thanks to Suzy’s motivating influence and belief in them. Not only does Suzy embrace her existing team as members of her squad, but she also invests her time and talent into building relationships with partners, clients, and even competitors, based on mutual trust and understanding. In doing so, she has clearly shown us the importance of creating helpful connections that can lead to success.

Suzy Sogyan’s commitment to IceLink can be seen in her determination to succeed by creating a strong brand identity. She knows that by investing her time and energy into forming an effective brand strategy she can help generate trust from customers. Learning from her father’s work ethic, Andy has helped her become the CEO she is today. “There’s no way I would have reached my full potential without my dad’s unending support. Simply said,” says Suzy. Thanks to Suzy’s hard work and dedication, she has been successful in building an iconic brand for many years to come.

Get the inside scoop on Suzy Sogoyan’s life by joining her “Suzy Squad.” Follow @suzysogoyan on Instagram for access to all of her content.

IceLink is a collection of fine jewelry and watches. Their unique pieces include exquisite necklaces, bracelets, rings, and more. IceLink also has watches that seem to speak for themselves. One is a sleek black with six identical faces, a true standout piece. Another watch is lightly colored. It has a white dial which is set in front of rose gold gears. The jewelry at IceLink has an Armenian flair with many pendants and earrings boasting Armenian symbols, like the eternity symbol.

At IceLink the beauty arises from the unique designs, but also it’s the branding that Suzy Sogoyan has worked hard to develop. “[Creating] a brand book is key.” Suzy said. Both Andy and Suzy worked together to define beliefs and values, identify strengths, design the look they want, and know their audience. These are factors all related to figuring out a brand. Once they had this brand–the rest followed, like giving back to the community. Giving back connects to their beliefs and values, so it was a no-brainer.

Charity work pays off, too. Customers feel comfortable and confident that their purchases are working for the greater good. Andy and Suzy don’t do it for the profits, though, they do it because connecting with people is at their core. Andy figured out his passion for creation when working at his uncle’s jewelry store back in the 70s. Suzy figured out hers while watching her dad. They both take pride in sharing this creation with others.

At IceLink, creating bonds is fundamental. The father-daughter duo represents IceLink as a family. Suzy helps this along with her Instagram feed where she is transparent about both her professional and personal life. They welcome customers and even Suzy’s Instagram followers in the same way: with love. They’ll continue to do business just as they have been, with a creative passion, and a desire for community.