Suzy had little trouble taking over the family jewelry business after her father had passed it on to her. After taking over her father’s business, Suzy decided to change the branding in and image for a fresh start. Drawing on their combined ambition and enthusiasm for the project, Suzy and her father reimagined IceLink together. The new logo and name are a modern symbol designed to display their desire to stay ahead of the competition, while still retaining a feeling of originality and creative spirit. 

With this new branding they hope to show that IceLink has the potential to reach greater heights than ever before. From its very beginnings as a father-daughter collaboration, IceLink continues to show their creativity and passion in the industry. From creating small and intricate pieces, like a gold band with a few diamonds on it, to something big and eye-catching, like a ring with a cabochon ruby on it, IceLink has options for everyone. 

“There’s no way I would have reached my full potential without my dad’s unending support. Simply said, we embrace our uniqueness and want to attract attention. That’s why it’s important to continually strive for constant reinvention.” says Suzy. Drawing on a powerful brand identity, Suzy has been able to build trust with clients over time. Using her enthusiasm as a source of motivation, Suzy has established herself as a leader who is not afraid to take risks while delivering reliable results. Suzy said that, “At the age of 16, I was given a lot of responsibility at the company, much like my father had done before me. Like him, I quickly understood that the corporate world and high-end accessories were where I belonged. Through our united efforts, the business he started 30 years ago is thriving today.”

Suzy Sogoyan’s drive to create meaningful experiences for customers led her to launch IceLink, designs inspired by her passion for fine jewelry and timepieces. As she recognized a gap in luxury customer service that failed to meet elevated expectations, Suzy was determined to deliver the personal connection that many people seek when investing in finely crafted products. 

Keep up with Suzy Sogoyan’s life by joining her “Suzy Squad.” Follow @suzysogoyan on Instagram for access to all of her content.

Suzy and her father have demonstrated their creativity in the design of their timepieces, making them a source of admiration for many jewelry enthusiasts. Their designs demonstrate their creativity, from small and intricate pieces like gold bands with a few diamonds, to big and eye-catching rings with cabochon rubies. Suzy took the role as CEO for IceLink because of her love for jewelry and watches, but also because she wants to use her talent and artistry to connect with others.

Suzy exemplifies why owning and running a business requires effective interpersonal interaction. Suzy has established a strong team by leveraging her natural talents and connecting with others in meaningful ways. The “Suzy Squad” is testament to this, as the women within it are constantly striving to be the best version of themselves, thanks to Suzy’s motivating influence and belief in them. Not only does Suzy embrace her existing team as members of her squad, but she also invests her time and talent into building relationships with partners, clients, and even competitors, based on mutual trust and understanding. In doing so, she has clearly shown us the importance of creating helpful connections that can lead to success.

Suzy Sogyan’s commitment to IceLink can be seen in her determination to succeed by creating a strong brand identity. She knows that by investing her time and energy into forming an effective brand strategy she can help generate trust from customers. Learning from her father’s work ethic, Andy has helped her become the CEO she is today. “There’s no way I would have reached my full potential without my dad’s unending support. Simply said,” says Suzy. Thanks to Suzy’s hard work and dedication, she has been successful in building an iconic brand for many years to come.

Get the inside scoop on Suzy Sogoyan’s life by joining her “Suzy Squad.” Follow @suzysogoyan on Instagram for access to all of her content.

Suzy Sogoyan, a business owner, creates a well-designed collection of jewelry with her father, Andy. There are dainty gold bands studded with diamonds amidst unique designs and big and beautiful pieces with bold gemstones. They have watches that simply speak for themselves. One is a sleek black with six identical faces on it and another is lightly colored with a white dial and rose gold gears behind it. Others have faces with world maps set in the background. Their exquisite line is loved by many, including celebrities.

The jewelry is telling in and of itself. Suzy Sogoyan offers unique designs that are unafraid and different. They often have an Armenian flair to them. Not only does the jewelry stand out, but so does the company. “Success is good and consistent branding. A brand book is KEY.” Suzy said. Suzy dedicates time to defining beliefs and values and identifying the strengths and weaknesses of the business. She has created a brand story, set a tone, and designed a (company) look. Through her thoughtful dedication to creating a brand, Suzy has fostered the development of community and connection.

As a young person, Suzy watched her father create jewelry and start a business. She was moved by his entrepreneurial spirit but also loved to watch the people he interacted with. They lit up at the sight of the unique pieces he created. She wanted that too. She loves people–she loves creating connections. That love led to her huge Instagram following where she can connect with hundreds of people daily. Many of them are women who are now part of what she calls “the Suzy squad”. It’s a community of women who are “young, fabulous, and chic–these are hard-working ladies who know their self-worth…always striving to become better versions of themselves.” Suzy said.

Suzy Sogoyan is the ultimate example, and not just for other women. Her dedication to creating a brand speaks to her business acumen. Her brand speaks to what kind of leader she is. IceLink is a company that supports human connections. They donate to charities; they are transparent with their customers. Suzy even encourages customers to provide feedback so she can help her company continue to grow. She encourages women in the Suzy squad to be better versions of themselves, but through her brand, she extends that sentiment to all her customers and even other companies, too.