With over 30 years of marketing experience, Pam Sowder has a lot to say about what it takes to start a business. She’s an entrepreneur who has established businesses and mentored others along the way. Her wisdom is invaluable, especially to those who are just starting.
Her experience is extensive. She is the Co-Founder of It Works Global, an almost billion-dollar networking company. She was chief networking officer for the company before recently selling her shares to focus on other endeavors. She’s the host of the Pam Sowder Podcast which was established in 2018 and Sowder recently wrote and released Rich Girl Poor Girl.
Rich Girl Poor Girl was written as a fresh take on multilevel marketing which is an extremely lucrative business process any business can benefit from. It’s also Pam Sowder’s expertise in business but as she pauses on this aspect of her business life, she has other sights on the horizon. With daughter Kaye Dixon, Sowder will take on a new project in the fashion industry.
With Pam Sowder’s multilevel marketing acumen and Kaye Dixon’s fashion industry knowledge they are creating “an app and website-based business that allows [the fashion] industry to connect and to speed up access to new lines as well as give them the necessary tools to scale their business to tremendous heights,” Pam Sowder says.
Pam Sowder’s daughter didn’t fall far from the tree, as she has her mother’s drive to accomplish big things in life. Sowder’s book, Rich Girl Poor Girl, emphasizes the importance of mindset to set and accomplish life goals: “It’s about the poverty mentality that we all have, the mentality that we are less than. The goal is to rise up out of that poor girl mentality and step into your power and become that rich girl who has that fulfilling life of friendships, fun, and freedom. I explain the journey and what that looks like—the obstacles, everything.” Sowder says.
It’s the journey that is so important to Pam Sowder. The journey is where mistakes are made and lessons are learned. Oftentimes, people do not get started because they are struggling with one question, just as Pam Sowder did: “the how.”
“I would travel event to event and I would ask leaders how they got their big paycheck, how do you have this big team, how, how, how, and they would say ‘well I just did it, I got jazzed about it, I got juiced about it,’ but I said there’s got to be more! Where’s the meat to this? I struggled for years with what the answer to that question was and I soon discovered that the how takes care of itself.” Pam Sowder says.
She puts the resolution plainly: “Is ‘the how’ important if you haven’t taken action? Yes, but the most important thing is to just start – become a professional ‘asker’, and decide that ‘I’m going to build this business, and I don’t know how.” Sowder says.
Taking action is the most important thing you can do when just starting. The exact steps will never be there, so taking a leap of faith is critical. Pam Sowder reminds budding entrepreneurs that it’s in those missteps that we learn and grow, and that’s what is so special about the process. “Life is amazing when you believe in it,” says Pam Sowder.
