The Australian launch of TOILETPAPER Beauty will soon bring some fun into your bathroom. Pieropaolo Ferrari, the brand’s co-founder, explained why the company completely changes the cosmetics industry to BAZAAR.
In my bathroom, a party is going on. At least TOILETPAPER Beauty is now arriving in Australia. With items like the “All Eyes on You” body wash, a “Soap Opera” soap egg, and even “Spaghetti Western” dish soap, this assortment of cosmetics, bath products, home goods, and leisure items is a visual and visual explosion. It serves as a reminder that “beauty” ought to be an expression of joy, style, and individual ingenuity. The TOILETPAPER Beauty line, which will soon be available at Melbourne’s Fletcher Gallery, brings life to any room in the house and captivates the senses to win followers around the globe.
Please move aside, plain white packing. With a dizzying dose of irony and humour, TOILETPAPER Beauty redefines the aesthetics and traditions of the global beauty industry. The TOILETPAPAER Magazine’s founders, Maurizio Cattelan and Pieropaolo Ferrari, worked with top luxury hotel amenities provider La Bottega to develop lines of leisurewear, home goods, bath and body products, and hair products that are works of art in and of themselves. Imagine eye-roses weeping on your body lotion, a sausage jail made of a soap bar, and snakes slithering up your nightshirt. See what I mean?
“TOILETPAPER Beauty’s packaging is really built on symbolism; it tells a tale on its own without the need for words or an explanation. We employed a variety of “ordinary” images, such as flowers, weapons, and apples. People from all around the world can not only relate to these symbols, but they can also give them personal significance. According to Ferrari, every product can speak for itself.
Since its formal debut in January of this year, the brand has had tremendous global success because to its distinctive position in the market for premium cosmetic products that is also influenced by art, interior design, and popular culture. Distributed throughout Europe, the US, the Middle East, Asia-Pacific, and, as of recently, Australia, TOILETPAPER Beauty is rapidly gaining a cult following made up of admirers from all spheres of life who enjoy the unabashed artistic exuberance of the TOILETPAPER universe. It’s a beauty company with heart, and there don’t seem to be many rivals for it in the market.
Toilet Paper Beauty is entirely unique from anything else that is currently available in the cosmetics business. One of the few beauty brands available in restaurants, lifestyle shops, museums, and stores selling art and design. Gianluca Foa, La Bottega’s business partner for TOILETPAPER Beauty, calls it art.
Yes, on the surface it all appears to be great, but what is underneath? Oscar Quagliarini, a mixologist, was hired by La Bottega to create enticing aroma profiles for the collection’s hand care (soaps, cleansing gels, sprays, and creams), bath and body (shower gel, body lotions, oils, and scrubs), and hair care (shampoo and conditioner) lines. Turkish Rose & Rosemary, Vanilla & Sichuan Pepper, Beeswax & Sweet Almond, and others are among the fragrances available. and don’t forget to save space for dessert.
“It was crucial that this collection didn’t focus solely on artistic experimentation. We desired that customers would have a rich sensory experience thanks to the product quality. It has been wonderful working with La Bottega since they have created an outstanding line of perfumes that perfectly match the aesthetic tone of the packaging, says Ferrari.
Australia is the next country to turn taking a shower into a performance. The Fletcher Gallery in Melbourne will serve as the sole location for the introduction of the TOILETPAPER Beauty line. Combine different products from the line to create your own beauty-as-art collection, which will instantly become a talking point in the house. The coveted TOILETPAPER Beauty leisurewear will also be available, including the must-have cotton pyjamas and nightshirts with snake prints as well as robes, socks, towels, and travel accessories.
“The anthology showcases the greatest in thrilling contemporary storytelling. According to Sarah Hook, the founder and director of Fletcher Gallery, “It is a breath of fresh air that the Australian market really needs, curated by some seriously talented creatives, and supported by the prestige that is La Bottega.
“TOILETPAPER Beauty represents excellence and elegance, as well as a particular brand of artistic craziness that Italians seem to master. Although it is really new and unique in our market, I believe that consumers now expect more of this fun, oddity, and risk from businesses as a result of Covid. The items themselves rock the bathroom, and this company has a compelling backstory, according to Hook.
Cleaning up is necessary, but more importantly, it’s time to loosen up. The brand’s debut in Australia serves as a startling reminder that “beauty” should be about individual expression, inventiveness, and, of course, having a bizarre time. Mirrors themselves are grinning. On November 10, TOILETPAPER Beauty will make its formal debut in Australia.
