Last year, from August 3-5, Inman Connect played host to some of the nation’s most influential figures in real estate, including Sean McPeak and Jordan March of the SERHANT. group. The conference took place in Las Vegas over three days, where scores of industry professionals stormed the grounds of the Aria Resort & Casino to celebrate and speculate where real estate is today and where it’s headed, highlighting some of the more unique evolutions like the power of social media and entertainment in the market. McPeak and March are two of the most prolific figures in the business, individually known for their robust strategies and collectively celebrated for their unconventional approach to one of the oldest professions in history. For those that have been paying attention, both McPeak and March are quick on their toes and expertly maintain innovation throughout their growth and development. If you’re late to the game, now is a good time to tune into the McPeak Team and its flurry of creative zeal in the new frontier of real estate today.
Sean McPeak joined SERHANT. in November of 2020 with a gleaming track record of savvy strategy in conducting marketing campaigns. Playfully referred to as the “Expired Listings Doctor” by friends and colleagues, McPeak is a master of transformation, using his locality and avant-garde style of business to flip luxury listings faster (and with more gusto) than any other agent in New York. Having grown up observing his mother and her technique in the business, McPeak was seasoned for New York’s notoriously competitive markets from a young age, fueled to perfection by his love and appreciation for the exploratory. New Yorkers know how to work New York, and McPeak has fully embraced a New York State Of Mind in his work through inventive strategies and cross-stitching dueling markets. Having a partner like Jordan March, who excels in digital media marketing and disrupting the status quo, make this duo a force to be reckoned with, especially in the Wild West of real estate.
Building on 15 years of excellence and over $500M in sales, March brings a warm, energetic panache to the McPeak Team, which also includes Madison Sutton, the alluring social media personality turning property arts on its side. As we make conscious efforts to curb our carbon footprint, agents like March are making longer strides towards smart city planning and New Urbanism, a movement shaped by green space and sustainable architecture. We can expect to see a spike in New Urbanism as cities like New York fight for favorable real estate, and March propels the ideology through creativity and unabashed courage in the wake of a real estate renaissance.
During their panel at the Inman Connect conference, McPeak and March highlighted a new system they plan to apply for future listings, aptly named the TROPHY System. This bespoke process activates the unique personality of a listing, inviting more depth and purpose to an otherwise hollowed out market. The McPeak Team understands that a property represents so much more than four walls, stepping over a threshold of mere numbers and digging into the spirit of a listing to find a match made in heaven. The TROPHY System involves a deep dive into the anatomy of any given listing, where the McPeak Team conducts interviews with former owners, empirical research on the property’s history, and examines the beating heart of what separates a garden variety from a true treasure. From a technical perspective, this ensures that clients are paired with a property that speaks to their soul, not just their checkbook. The McPeak Team strives to tap into the emotion behind a listing, which results in tailored marketing campaigns and media designs that are carved to ignite a unique sense of passion for property ownership. One of the first listings to receive this treatment is located at 425 E 58 Street 38H, going for $3.75M at 6,400 square feet and sweeping city views. Another unit, 37A, is priced at $5.9M and also includes city views and their signature Trophy System treatment. Under March and McPeak’s leadership, the future of real estate is pampered with sterling mobility, effectively changing the way we perceive the functions of a home.
The versatility of the McPeak Team is largely attributed to March and McPeak’s unrivaled sense of creativity when dealing with something as common as home ownership. Conversely, a property through the McPeak Team is anything but common, coexisting in both luxury and elevated markets with upward potential in their capacity. The team’s ability to treat each listing as a blank canvas allows both March and McPeak the opportunity to paint a new kind of experience for buyers and sellers alike, weaving their respective talents and strengths to turn real estate on its side. Last year’s Inman Connect conference opened the stage for conversations surrounding a renaissance in real estate marketing, and with the McPeak Team leading the new frontier, we can expect a more polished approach to finding the perfect property.
