The newly launched dance collective revealed its latest project last week choreographed by Matilda Fleberg. Thousands of people have flooded the social media of the renowned choreographer to get a glimpse of Fleco’s first official campaign.
Project 001 is a tribute to the healing power of movement and connection it creates. According to Fleco’s Instagram, the film is meant to portray the collective mind that arises when being part of a unity and moving in harmonic synchronicity. Fleco is a Swedish company launched by Matilda Fleberg with a global approach that puts emphasis on collaborative work that merges dance with other art-forms such as film, photography, music and set- design. Fleco’s first full length show will be an audio visual-experience and is scheduled to premiere in Stockholm in Spring 2023.
Matildas work is characterised by her ability to bring individuals together into symbiosis through hypnotic symmetry, rich layers of detail and dynamic musicality. Her work has been seen in campaigns for Dior, Fashion Week, TV-Shows like The Voice Persia, Eurovision and in music videos, tours and performances for various artists such as Zara Larsson and Léon. It’s fair to say that her recent campaign with Fleco did not fall far from the tree and is yet another milestone for the multi-talented Swedish choreographer.