Suzy Sogoyan’s passion for jewelry began early on in life, as she spent her teenage years interning with her father, Andy Sogoyan, at his jewelry and watch store. Now the CEO of IceLink, a successful brand crafted from Suzy’s innovative ideas and combined professional experience, thanks to her experience from working with her dad, customers are guaranteed at IceLink to receive quality pieces that combine craftsmanship and thoughtfulness into each design.
Suzy and her father have demonstrated their creativity in the design of their timepieces, making them a source of admiration for many jewelry enthusiasts. Their designs demonstrate their creativity, from small and intricate pieces like gold bands with a few diamonds, to big and eye-catching rings with cabochon rubies. Suzy took the role as CEO for IceLink because of her love for jewelry and watches, but also because she wants to use her talent and artistry to connect with others.
Suzy exemplifies why owning and running a business requires effective interpersonal interaction. Suzy has established a strong team by leveraging her natural talents and connecting with others in meaningful ways. The “Suzy Squad” is testament to this, as the women within it are constantly striving to be the best version of themselves, thanks to Suzy’s motivating influence and belief in them. Not only does Suzy embrace her existing team as members of her squad, but she also invests her time and talent into building relationships with partners, clients, and even competitors, based on mutual trust and understanding. In doing so, she has clearly shown us the importance of creating helpful connections that can lead to success.
Suzy Sogyan’s commitment to IceLink can be seen in her determination to succeed by creating a strong brand identity. She knows that by investing her time and energy into forming an effective brand strategy she can help generate trust from customers. Learning from her father’s work ethic, Andy has helped her become the CEO she is today. “There’s no way I would have reached my full potential without my dad’s unending support. Simply said,” says Suzy. Thanks to Suzy’s hard work and dedication, she has been successful in building an iconic brand for many years to come.
Get the inside scoop on Suzy Sogoyan’s life by joining her “Suzy Squad.” Follow @suzysogoyan on Instagram for access to all of her content.