Suzy Sogoyan has proven to be a highly influential figure in the jewelry and watch industry, following her father’s footsteps, Andy Sogoyan. Andy’s passion for exquisite fine jewelry and unique timepieces began at his uncle’s Hollywood shop at a young age, setting him on a path that has followed generations. Suzy has been able to build upon her father’s brand by developing IceLink into a thriving and reputable business with unique and timeless pieces.
Suzy had little trouble taking over the family jewelry business after her father had passed it on to her. After taking over her father’s business, Suzy decided to change the branding in and image for a fresh start. Drawing on their combined ambition and enthusiasm for the project, Suzy and her father reimagined IceLink together. The new logo and name are a modern symbol designed to display their desire to stay ahead of the competition, while still retaining a feeling of originality and creative spirit.
With this new branding they hope to show that IceLink has the potential to reach greater heights than ever before. From its very beginnings as a father-daughter collaboration, IceLink continues to show their creativity and passion in the industry. From creating small and intricate pieces, like a gold band with a few diamonds on it, to something big and eye-catching, like a ring with a cabochon ruby on it, IceLink has options for everyone.
“There’s no way I would have reached my full potential without my dad’s unending support. Simply said, we embrace our uniqueness and want to attract attention. That’s why it’s important to continually strive for constant reinvention.” says Suzy. Drawing on a powerful brand identity, Suzy has been able to build trust with clients over time. Using her enthusiasm as a source of motivation, Suzy has established herself as a leader who is not afraid to take risks while delivering reliable results. Suzy said that, “At the age of 16, I was given a lot of responsibility at the company, much like my father had done before me. Like him, I quickly understood that the corporate world and high-end accessories were where I belonged. Through our united efforts, the business he started 30 years ago is thriving today.”
Suzy Sogoyan’s drive to create meaningful experiences for customers led her to launch IceLink, designs inspired by her passion for fine jewelry and timepieces. As she recognized a gap in luxury customer service that failed to meet elevated expectations, Suzy was determined to deliver the personal connection that many people seek when investing in finely crafted products.
Keep up with Suzy Sogoyan’s life by joining her “Suzy Squad.” Follow @suzysogoyan on Instagram for access to all of her content.